OUR HISTORY

Celebrating 40 years of bringing brands to life, dms CREATiVE continues to be one of the leading strategic marketing and creative design studios in Toowoomba, dedicated to crafting impactful campaigns that deliver results.

Formerly known as Downs Media Services, our marketing agency was established in 1983 as a publishing and editorial business. Over time, Downs Media Services continued to grow and specialise in graphic design, advertising and marketing.

In April 2008, Downs Media Services acquired a long-standing Toowoomba advertising agency, The ASF Group. This merger allowed the addition of other specialties including copywriting and media planning and placement services to the company's offerings.

Recognising the need to reflect its comprehensive range of creative graphic design, advertising, and strategic marketing solutions, Downs Media Services rebranded as dms CREATiVE in 2010.

The marketing industry is continually evolving. And throughout our 40-year journey, dms CREATiVE has thrived by continuously adapting and developing our product offerings and areas of expertise to stay at the cutting edge of the industry.

One thing has remained unchanged. Our commitment to helping our customers to attract more customers and sell more product.

"TO EXIST IS TO CHANGE, TO CHANGE IS TO MATURE, TO MATURE IS TO GO ON CREATING ONESELF ENDLESSLY."
- Henri Bergson

THE EVOLUTION OF THE dms CREATiVE BRAND

DOWNS MEDIA SERVICES LOGO 1983 – 1997.

DOWNS MEDIA SERVICES LOGO 1997 – 2003.

DOWNS MEDIA SERVICES LOGO 2003 – 2010.

THEN ...

We have spent more than 40 years looking after the graphic design and marketing needs of local businesses.

Our current brand reflects the depth of our creative design and marketing talents – capturing the experience, innovation and flair we know we can bring to any marketing project.

NOW ...

DID YOU KNOW?

Every day in millions of homes and offices around the globe, people just like you are sitting in front of their computers getting answers from BackRub.

Something like 47% of them could be wearing a shirt, shorts, socks or shoes from Blue Ribbon Sports and millions more may have just popped a can of Brad’s Drink to quench their thirst.

Before After

BackRub? Blue Ribbon Sports? Brad’s Drink? Not really household names are they?

But really, what’s in a name?

Well, in successful marketing, it’s everything. The right name encapsulates your brand. It makes a statement. It can declare who you are and what you do.

And just as Google (Backrub), Nike (Blue Ribbon Sports) and Pepsi Cola (Brad’s Drink) have outgrown their original names, we thought Downs Media Services also deserved a new look.

WE ARE 'THE iDEAS PEOPLE'

We've got the industry experience and creative strategies to ensure every campaign brings superior exposure and maximum results.

Good businesses evolve.

Kentucky Fried Chicken changed to KFC.

National Australia Bank changed to NAB.

It didn’t happen on a whim, it was a deliberate strategy to keep pace with a constantly evolving market but, at the same time, these industry leaders ensured their business still reflected the very same ideals and principles from when they first opened their doors. And it’s the same with dms CREATiVE.

EXPERIENCE OUR WORK

THINKING OF REBRANDING?

Thanks for reading about our history! If you would like to speak with us about your marketing or branding needs, please fill in the form below and we will be in contact.