InterLinkSQ is a major multimillion-dollar intermodal transport and logistics centre in southern Queensland. As the project began to move from the planning to construction phase, it became clear that we needed professional help to relaunch the company while ensuring this transition progressed as smoothly and successfully as possible.
dms CREATiVE was recommended to us by a well-respected colleague as specialists in strategic marketing and branding, so we contacted Mark and Kym Ebenestelli and set up a meeting.
Mark and Kym took the time to understand our business, the industry we operate in, our competitive advantage and the challenges we were facing before recommending that we commence with a series of strategy sessions to clearly map out a long-term growth path for InterLinkSQ.
During these sessions, Kym and I worked out how to get the most out of our marketing budget and laid the foundations for our rebrand, the roll-out of the new brand, key messages to guide all future communications, and a media relations strategy.
The result has been a vibrant new brand that reflects our company’s personality and purpose, brand consistency across all communications and platforms, and brand awareness as our media strategy works to help build engagement with the community, business leaders and government departments.
The key messages have been a core part of this and have the added advantage of keeping all InterLinkSQ stakeholders ‘singing from the same hymnbook’, creating clarity around who we are, what we do and where we are going.
dms CREATiVE – and Kym in particular – has become an integral part of the InterLinkSQ team, giving us the advice and tools to further develop our business and help us overcome challenges as they arise.
The graphic design team has produced marketing collateral of a standard you would expect to see from a Sydney or Melbourne creative agency, including our logo, business cards, letterhead, templates, brochures, reports and signage.
The copywriting team has also produced targeted communication across all mediums as well as effective media releases and social media strategies to help build InterLinkSQ’s reputation as a transport industry leaders taking the region into the future.
We know we can depend on dms CREATiVE for the highest quality results-based marketing delivered on-time and on-budget, supporting our business to achieve our vision, and it truly is a pleasure working with them.
Chief Executive Officer
I have had the pleasure of working with DMS Creative over a number of years and consider their professional and strategic advice a key element of the continued success of our organisation.
Our organisation is highly diversified with interests across commercial and civil construction, property development and hospitality (restaurant and bar) assets. DMS have delivered a variety of strategic branding, marketing, design and public relations services across the group. Their ability to work across such a diversified portfolio is testament to both their expertise and agility.
As a large Toowoomba based group we are conscious of our ability to contribute positively to the local business community by utilising the skills and expertise of fellow Toowoomba businesses. At times we have found this difficult given the complexity and size of our organisation. In DMS however we have found a local business partner that can deliver strategic and professional marketing and PR services comparable, in our experience, to any metropolitan market.
Additionally we consider their understanding of the local market, established local relationships and general position within the business community a key point of difference in the level of service provided to our organisation.
DMS worked closely the key stakeholders of our varied businesses to ensure they understood our requirements and the message crafted was correct and tailored to our particular target audience. Their sophisticated visual aesthetic and design skills have brought a new level of professionalism to our message.
The team is friendly and easy to work with. They remain focussed on delivering a strong return on our investment through their cost-effective solutions and improved business efficiencies enhancing the experience of both our organisation and customers.
We look forward to continuing to partner with DMS into the future.
Looking to what the future will look like in our sector under the National Disability Insurance Scheme (NDIS) we know that our brand will be one of our most valuable assets. Accordingly with something this important to the future success and sustainability of your business you want to know that you are in good hands.
I knew we were in good hands from our first consultation with Kym. I was impressed that she took the time to get to know us and the values which underpin our work with people with disabilities and their families.
From this position Kym and her team were then able to professionally and creatively unearth just the right concepts and designs for our business which will ensure that we have the essential tools which will reflect our vision and integrity and moreover give us the competitive edge that we will need to reach our goal of being a service provider of choice to people with disabilities and their families.
I have absolutely no hesitation in recommending their services to anyone looking for a creative and tailor made solution to their marketing needs.
Of all the companies we deal with, dms CREATiVE is one of the most reliable and consistently brilliant. The whole marketing team, and the Bank in general, rely on dms CREATiVE more as a business partner than a supplier of design services and your team have never failed to deliver on time, and on budget. The design work you put out is also first-rate. That sort of quality and reliability would ordinarily make dms CREATiVE a great agency, but it’s the extra attention to detail the team provides that makes your agency truly special.
Senior Manager, Customer and Brand Marketing
The team at dms CREATiVE have worked very effectively in consultation with The Glennie School in developing its approach to marketing. This has involved extensive face to face and electronic conversations about matters concerning advertising, promotion and publications.
These conversations have been fruitful and professional in all aspects of marketing including the development of future strategies for brand awareness and consolidation. This has been achieved in conjunction with accurate and relevant advice from dms CREATiVE on such areas as copy, design/graphics, publications strategies and enhanced use of electronic communication, promotion and advertising.
dms CREATiVE has gathered an experienced team of professionals, who have proved to be high calibre experts in their fields. With little hesitation in providing timely and critical technical advice, and an insistence on total quality management/assurance, the dms CREATiVE team have ensured that our printed materials, advertisements, electronic productions and copy have been provided on-time and on-budget.
Without this level of support and creative input, innovative ideas and common sense approach, Glennie’s brand and reputation throughout Australia, as a renowned school for girls, would not be as prominent as it is today.
The Glennie School
Director of Business Development
dms CREATiVE are specialists at what they do. Over the last three years Mark and his team have consistently provided TSBE with exceptional customer service and high quality graphic design work at lightning fast speeds to fit in with our often demanding deadlines. They are passionate about what they do and it has been a real pleasure to work with a company that cares as much about our brand as we do. Thank you dms CREATiVE team, keep up the good work!
Toowoomba and Surat Basin Enterprise
We came away from the strategy session feeling clearer and more focussed on our message. It was a very worthwhile day and we'll be leaning on the learnings for a long time to come.
CommonCents Financial Planning
Senior Financial Planner & Partner
We approached dms CREATiVE after seeing their work with a very reputable and successful organisation, and our experience exceeded expectations from the start. Kym and team at dms CREATiVE listened carefully to our requests, spent time getting to know our culture, team and business which has resulted in them providing advertising and marketing material which fits the personality of the organisation really well, allowing us to showcase our business while giving potential clients a real sense of our culture, expertise and the services we provide across a range of media. I have no hesitation in recommending them to other businesses seeking a professional partner for marketing and advertising and look forward to having their assistance on future campaigns.
We have recently completed a Think Tank on Marketing with dms CREATiVE. We involved the whole team at Focus HR and found it to be a very powerful exercise. Kym facilitated the session extremely skilfully and gave us insight and guidance into how to consider our ‘why’ as a company, rather than just the ‘what’. Through this we are better able to define why we do what we do and why we believe we are different to others in our field. This process has helped us to gain a better sense of the direction for our marketing approach as a company. The session was just the right blend of challenging our existing beliefs and thoughts; and motivating and reinforcing our ethical and professional stance.
“… it was a very professional presentation. The staff are still talking about it and have a different, more positive attitude and are already looking at their clients in a new light and are suggesting new things.”
The Green Gardener
We seek answers to the meaning of life, the afterlife and why we are scared of flying, without ever stopping to really understand exactly who our businesses is and who is it talking to. The dms CREATiVE Thinktank Session is like laying on a couch and being asked tell me about your mother, but for your business.
Confronting, revealing and stimulating, the time spent with Toowoomba's leading mind of marketing will have you connecting with your business in an emotional way you probably never have stopped to do. Kym has experience and insights that will peel back the layers of your business and help you see things for the first time and give you actionable advice to take you forward in business.
It's half a day investment that will ebb through the rest of your working life. Whenever we on board a new client we recommend Kym's services and each client that sees her comes back raving and we get a superior outcome.
We recently had the amazing experience of completing a strategy workshop with Kym of dms CREATiVE.
Kym's fun and fresh approach, allowed us to brainstorm and evaluate new ideas, create practical strategies and plans for their execution. Kym shared her wealth of knowledge and marketing experience openly and was totally honest & forthcoming with which direction she thought our brand should be heading. We now have a firm marketing plan in place for our business. I couldn't recommend this experience high enough it is such a wonderful opportunity for new business and it would be a great tool for any business looking to expand & grow.
Poppies for Willow
Rebecca & Libby
We are a small business requiring professional marketing advice. Kym through her interactive workshops provided not only marketing advice but provided direction and defined who we are and what we are about. Kym and her team also scripted our website content which improved our professional image online.
dms CREATiVE absolutely nailed our logo first time round. They took the time to understand exactly what we are about; they listened!
The designers at dms CREATiVE provided a wonderfully innovative design service and delivered our package in a timely and efficient manner. They went above and beyond to find the right blend of our ideas and their technical expertise. As a committee we needed their understanding and flexibility and we got it.
Management of our brief and account was top class and we would recommend them to anyone.
Darling Downs Environment Council
When starting my business it was apparent that I needed not only a graphic designer but somebody who could put a brand together. Someone who understood me and what I was doing. Someone who knew how to put a brand together that would look professional whilst encapsulating who I was and what my product was. Someone whose work would “look the goods” against brands developed in the big cities of Sydney and Melbourne. Well Kym and her team at dms CREATiVE were able to offer me all this and more. Right from the initial business card through to my website and all the other jobs along the way, sales brochures, content writing, template beautification, book formatting, even creating a national award winning book cover design. It is rare to be able to access all these skills in one office but at dms CREATiVE I was able to do that and the end result is a brand that is cohesive in message and feel across all mediums that I use. Thanks dms CREATiVE.
Author, Speaker & Mentor
dms CREATiVE has been our advertising agency for just over 5 years. They are an incredibly creative bunch of people who always put forward new ideas to help promote our business. Their efficiency and accuracy makes dealing with them an absolute pleasure.
Group Marketing and Communications Manager
dms CREATiVE intuitively turn fresh ideas into beautiful artwork.
Toowoomba Carnival of Flowers
dms CREATiVE made our first attempt at creating our business image an easy enjoyable and fun experience! They listened to and were open to our vision and image ideas and used their expertise and experience to turn it into something we are very proud of and for which we receive many comments and compliments from our clientele.
Back to Health Chiropractic
Matt Lonsdale and Sonja Case
When we decided to revamp our branding and communications material we knew how important it was to invest the time and money in getting it right. After all it was going to be the face of our company.
It would be the first impression, and engagement, that clients would have with us and the company. We needed to work with a company that could deliver high quality products, within a budget, and within a reasonably tight timeframe. The company needed to be experienced, intelligent, professional and flexible. We found all of that and much more in dms CREATiVE.
dms CREATiVE took the time to really understand our company, the image and message we wanted to communicate, and our ideas for branding and communication. Throughout the duration on the project dms CREATiVE communicated incredibly well. They were always approachable and appreciated and discussed feedback. They understood the importance of the project to our business. Nothing was ever too much trouble.
The end results were outstanding. The branding and communication reflects a professional and stylish feel that has been very effective. We receive constant positive feedback from our clients about the quality and style of the information they receive.
We have recently completed our 2nd project with dms CREATiVE. Yet again they delivered a fantastic product. Don’t try and do it yourself. Talk to dms CREATiVE. They are true experts in their field. You will love the results.
We look forward to a long and productive relationship with dms CREATiVE for many years to come.
Gilkeson Kemp Consulting
Business Process, Analytics and Strategy Specialist
I have worked with dms CREATiVE for the past 10 years, liaising with them on behalf of a number of major regional clients. I have always found their customer service to be exemplary, their design work to be innovative and on brief and their ability to meet deadlines beyond reproach. On many occasions they have gone above and beyond the brief to provide additional advice to ensure the client receives the best possible outcome. I would not hesitate to recommend them to anyone requiring design and strategic marketing services.
There are many reasons why we recommend dms CREATiVE, but put simply, they nailed our logo. Their professional team carefully guided us through the design process and took the time to really understand our clients and our products. They created a unique logo that truly reflected the business, one that will last through the years and one that will support us as our business grows.
For a number of years, Southern Cross Automotive had been trying to develop a consistent brand throughout our advertising.
After we spoke to dms CREATiVE staff they developed a new look for our used car and demo press advertisements that instantly hit the mark. They were able to put together a design from our initial meeting that not only met our brief but also exceeded our expectations.
We have measured results that indicate that the new advertising designs have actually sold cars. We have now begun to review our advertising designs and corporate image and look forward to again working closely with the creative team at dms CREATiVE.
Southern Cross Automotive Group
Western Downs Regional Council's Corporate Communication and Marketing Team have engaged dms CREATiVE to work on developing innovative design concepts for the Council's quarterly Community Update Newsletter, staff newsletter and corporate publications since March 2009. Impressed with their concepts and overall creative approach, we have continued to use dms CREATiVE to design our newsletters and corporate documents as well as a variety of Council advertisements and promotional material. We have continually been delighted with their professionalism, promptness and quality of work. Their successful approach to our design tasks have resulted in the creation of a library of highly effective and visually engaging Council marketing collateral.
They say a good graphic design agency will be able to understand your ideas and transform them into appealing marketing material that successfully strike a chord with your target audience, and dms CREATiVE have certainly excelled at doing this when called upon.I highly recommend dms CREATiVE for any graphic design job, big or small you require, whether that is for advertisements,newsletters, corporate
publications or promotional products.
Western Downs Regional Council
Corporate Communication and Marketing Officer
We approached dms CREATiVE to design the logo, corporate image and marketing materials for Ride the Range, because of their quality work history with companies represented on the committee. They generously offered their in-kind support for the event.
dms CREATiVE have delivered way beyond our expectations, in terms of their cutting edge design, attention to detail, generosity of time, and patience in dealing with the dynamics of a larger committee. They have a broad depth of talent within their team, and each of the three personnel that we worked with provided consistent excellence.
We are so proud of the imagery and materials that they have designed and believe they have helped in making the event so successful.
Rotary Ride The Range
The Pengelly Group of companies incorporates Pengelly Truck & Trailers, Toowoomba Truck Spares and Sunshine Coast Truck Centre and with each of the entities in dire need of a makeover in logos, websites and a marketing plan, the search began.
After trying an online service where I simply communicated via email and phone I was in short very disappointed with the results. I tried Google to find a local company I could entrust this work to and short listed four companies. From the initial phone contact, the team at dms CREATiVE took the time to ask questions then arrange a meeting to sit down with me and really understand what we needed. Having years of experience dealing with marketing companies and the endless promises, I was incredibly surprised when the first round of logo designs they presented really blew me away. They had done exactly what we had asked for, but then added their own spin to give it the professional look we were really after.
Since then we have had dms CREATiVE design several other logos and completely rebrand other business divisions as well as our websites, brochures and other marketing materials. All the work done by dms CREATiVE is of an exceptional standard and they have taken the time to learn and understand what my thought processes are so they can in most instances predict what direction I am wanting to move.
I have been impressed no end by the attitude of the team at dms CREATiVE and the way they consistently go the extra mile to find solutions to our marketing needs.
I would have no hesitation in recommending dms CREATiVE to any company wanting to rebrand or revitalise their image.
Pengelly Group of Companies