Video is the future of content marketing


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Video is the future of content marketing

If you’re not already investing in video marketing for your business, here’s our top 4 reasons why you should start now.

1. Make your brand memorable

It has been well-established that video content is highly memorable in comparison to text-based content. According to HubSpot, 80% of customers remember a video they’ve watched in the last month. Promote strong brand recall and stand out from your competitors by creating engaging videos to share through your social media networks, email communications, and feature on your website.

2. Increase content shareability

Video content increases engagement rates and results in a higher share rate on social media than regular text-based posts. Without embracing a video content strategy, you are missing out on the opportunity to reach potential customers. Including videos in your email campaigns has also been found to significantly increase click-through-rates and conversions.

3. Effectively communicate your brand message

Video content can be extremely successful in conveying who you are and what you do, letting your brand personality truly shine. Video content allows consumers to interact with your brand, ignites emotional connections, and builds a sense of trust with your audience. Video content is not only an effective way to communicate to your external stakeholders, but can also be a great way to engage with internal staff in larger organisations.

4. Search engines love videos

It doesn’t matter whether you are viewing a video on a desktop computer or a mobile phone, video content performs well, significantly expanding your content reach and search engine optimisation (SEO). Embedding videos on your website increases the time spent by visitors on your site, ultimately improving your search engine ranking.

Want to start taking advantage of video marketing for your business?

We can work with you to create engaging video content that reaches the right audience with the right message. Contact the team at dms CREATiVE to discuss creating a video for your business.

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