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Marketing to-do list.
If you ‘make hay while the sun shines’, what happens when the sun isn’t shining?
We get it. You’ve been busy. If you’ve found you suddenly have some unexpected downtime or things are a bit quiet, this might be the just the time you’ve been waiting for to get your ‘house’ in order and show your customers that you mean business.
- Review your website.
Are you proud to send potential customers to your website? Is it responsive to mobile? Does it reflect your market position? If you’ve answered no to any of these questions, then it might be time to look at rebuilding your current website. Like all software and technology, your website has an expiry date. A website audit is a great way of working out what needs to stay and what needs to go.
- Start that corporate brochure.
Are your corporate and product brochures up to date? Do you have something to accurately and succinctly summarises all of your business capabilities? Make the most of this unexpected downtime and think about how you can put your best foot forward.
- Stop putting off that brand refresh you’ve been talking about for months.
Your logo really is the face of your business and your branding is a reflection of the quality of the goods and services you offer. If you’ve been thinking about giving your brand a makeover, give us a call for an obligation free (and contactless) consultation.
Make the most of this downtime and set yourself up for future success.