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So, you're starting a new business?
Got an exciting new business venture in the works?
Firstly, congratulations! Getting a fledgling company off the ground is no mean feat and can often be a daunting process. But it doesn’t have to be. Once you have registered your business name and chosen a location you might be wondering “what’s next?”.
There’s nothing we love more at dms than helping startups turn their dreams into reality. That’s why we’ve put together this quick checklist to help ensure your new business packs a punch when it’s launched in the marketplace.
STEP 1: LOGO DESIGN
The first port of call is to create the face of your company. A good logo should act like a mirror; accurately reflecting your market position, culture and the level of standards and quality you provide your customers, so it’s important to get it right.
STEP 2: ROLL OUT YOUR BRAND
Once you have developed a unique logo, it’s time to roll it out across your marketing collateral. Inconsistent branding breeds doubt, so it is important to use the same features –colours, logo and brand voice – across all customer touchpoints to achieve a professional look and feel.
STEP 3: TELL YOUR BRAND STORY
If you are spending money on advertising and marketing make sure you have your message right. An important (yet often overlooked) part of developing and establishing your brand is working out what you want people to say about your products or services.
STEP 4: WEBSITE
The reality is, today’s socially savvy buyers make 57% of a purchasing decision beforeever making direct contact with a business. Instead, they do their research online, sizing up your offerings against well-established businesses with proven reputations. Give your business the best chance of success with a professional website that captures the attention of your target audience.
STEP 5: MARKETING STRATEGY
You’ve worked hard to get to this point, but in order to keep going you need customers, not just when you open the doors on the first day, but long into the future. Creating a marketing strategy plans the way forward for your business, ensuring you maximise your marketing investment and achieve real results.
STEP 6: COMMUNICATE
There can be a lot of reassurance for someone looking at a trusted brand – one they recognise. Familiarity and repetition of your brand in the marketplace builds trust and helps your customers feel more comfortable buying from you.
STEP 7: SOCIAL MEDIA
Connecting with consumers has never been easier thanks to the social media revolution. Facebook, Twitter, Instagram and LinkedIn have been the launching pads of many new startups, and as you take your business to the next level, it’s important to make sure you are fully capitalising on these powerful platforms.
Want to find out more? Download our free Starting a New Business e-book now.