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You only get one chance to make a positive first impression. Make it matter.
Are you sending the right message to the right people? When it comes to your brand, good enough is not always ‘good enough’.
With just a single glance of your logo, website, flyer, tender documents or a social media post, potential clients are making assumptions about your brand and the products and services you offer.
In our increasingly competitive world, you only get one chance to make a positive first impression with prospective clients or customers. That’s why it’s essential your brand acts like a mirror; reflecting your market position, culture and quality you provide to your clientele.
Without adding the professional polish consumers have come to expect, you’re risking your brand blending in, or even worse, standing out for all the wrong reasons.
If you’re starting a new business, or your existing logo and brand are in need of a refresh, following these 3 steps will help you to ensure your brand packs a punch in the marketplace.
STEP 1: Start with a unique logo and brand identity that connects with your target audience.
Your logo is essentially the face of your business and with the battle for customers intensifying each day, a strong logo and brand identity is invaluable in helping your business win the fight.
A well designed logo tells customers not only who you are and what you do but gives your business its own unique brand identity that customers come to trust.
STEP 2: Invest in professional design.
There’s much more to design than simply making something look pretty. It’s all about visual communication that speaks to your target audience. Each piece of the marketing puzzle needs to appeal to your target market, be functional, and truly reflect your brand personality – helping you stand head and shoulders above your competitors.
STEP 3: Be consistent across every touchpoint to build trust and familiarity.
Inconsistent branding breeds doubt in the mind of the consumer. It is important to keep your branding consistent across all customer touchpoints. The repetition of your brand in the marketplace is what helps customers become more aware of you and your product offering. It is that familiarity that builds trust and helps your customers feel more comfortable buying from you. There can be a lot of reassurance for someone looking at a trusted brand - one they recognise.
At dms CREATiVE, our experienced team of creative design and marketing professionals can help you develop a polished brand that delivers your message clearly across all touchpoints – confirming credibility, connecting with your target audience and setting you apart from your competitors.
Contact us today for an obligation-free meeting to discuss your brand.