5 reasons why you should embrace a 'Less is More' approach

 

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5 reasons why you should embrace a 'Less is More' approach

There’s no doubt about it, modern marketing is chaotic and often overwhelming. With an ever-evolving selection of marketing channels and new technologies and platforms available, it can be easy to hit the point of overload – for both marketers and consumers.

While it’s always good to test different marketing techniques to establish the most-effective ways of connecting with your target audience, there’s definitely benefit in adopting a ‘less is more’ approach to your marketing strategy.

Here’s our top 5 reasons why you should be embracing the ‘less is more’ approach.

1. Clear the clutter.

Society is shifting. The trend towards simplifying and decluttering our lives is on the rise.

Every element of your marketing strategy needs to have a purpose and if it doesn’t serve a purpose, it’s got to go.

This includes the way you represent your brand visually and the way your brand communicates. Less is definitely more.

2. Work smarter not harder.

Are you on every social media platform, vlogging, blogging, emailing? Why? Where is your time best spent?

Analyse what marketing activities and channels are giving you the best bang for your marketing buck and put more energy into the marketing that matters. 

3. Quantity vs Quality.

We can be so focused on just getting the message out every which way we can, we tend to lose touch with the benefit of directing our marketing spend towards, fewer, but better-quality pieces of marketing content.

Maybe you’re sending out an e-newsletter every week, struggling to fill each edition with meaningful content. Would you actually achieve higher engagement by sending out on a monthly basis?

It’s time to get off the hamster wheel and consider what is going to cut through the clutter and provide the biggest impact.

4. Build stronger relationships.

By doing less you have the ability to take a more personalized approach and really focus on connecting with your customers.

Take the time to consider who it is you are trying to talk to and take a good, hard look at your current brand messaging.

What is the tone of voice? Is it the best way to speak to your target audience?

5. Keep it simple.

Often the simplest messages can achieve the biggest impact.

Every day as consumers we are bombarded with an overwhelming number of marketing messages. Stand out from the crowd by focusing on what matters most to your customers.

How do your products or services solve the issues your customers face?  And how can you make it as easy as possible for your customers to find the information they are looking for?

Remember, it’s not only the words that play a part in simplifying the message, the visuals and layout are just as important.

So, how does your marketing strategy stand up to the ‘less is more’ test?

If you’re finding you are continually doing more but achieving less, it may be time to re-evaluate your marketing strategy and the way your brand communicates.

The experienced team at dms CREATiVE can help you develop a marketing and brand strategy that will ensure every dollar you spend is working for you.

Contact us today for an obligation-free meeting to discuss your business marketing needs.

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