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Toowoomba and Surat Basin Enterprise Logo
When Toowoomba Business Enterprise and the Surat Basin Corporation merged and formed Toowoomba and Surat Basin Enterprise, they needed a new corporate identity. The first challenge was to create a logo and stationery that accurately reflected a region rich with opportunity and potential. The logo was inspired by an orchestra pit – where everyone plays a vital role. The concept juxtaposes strip-farming with a modern take on a pie-graph. The different colours represent the variety of stakeholders and vested interests. The colours used are the rust reds of the ground, the greens of the crops and trees and the ‘big sky’ blue.