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Where to start with building a strong online presence for your business
These days a strong online presence is not a choice for most businesses – it is an absolute must if you want to continue to grow your brand and be a real contender in the marketplace.
Investing in digital marketing is a highly effective strategy for many businesses, generating countless new leads and creating awareness for your products and services.
From your website and social media to digital advertising campaigns, our 9 tips for building a strong online presence for your business will help you along your digital marketing journey.
But where to start?
1. Do you have an effective strategy in place?
As they say, “failing to plan is planning to fail”. As with any kind of marketing, you need to work out how your online marketing fits into your overall marketing and business plans – what are you trying to achieve, who are you trying to attract, what does your budget look like?
Developing a clear plan moving forward helps to ensure you remain focused on your goals and get the most out of your marketing investment
2. Let’s talk about your website
Today’s digital savvy buyers make 57% of purchasing decisions before even making direct contact with a business.
Customers do their research online, sizing up your offer against well-established businesses with proven reputations. And although we are warned against it, people do judge a book by its cover.
Building an engaging, easy-to-use website that is designed to drive conversions should be the foundation of any online marketing strategy. Already have a website? Take a step back and look at your existing website from your customer’s perspective. Does it present your products and services in the best possible light?
3. Search Engine Optimisation (SEO)
There’s no point having a great website if no one can find it! Ensure your website appears at the top of search results by implementing search engine optimisation (SEO) techniques in the content, design, and structure of your website.
As a minimum, it is essential you make sure your website is mobile responsive and your content, page titles and descriptions, headings, images, and page URLs are optimised for SEO.
4. Lead Generating Content
Creating and sharing regular content can help to drive a steady flow of traffic to your website, increasing lead generation, establishing credibility with your target audience, and boosting your search rankings.
A good place to start is to think about the issues your customers face and the types of questions you commonly get asked. Publish content that provides solutions to your customers’ issues or educates your customer about the topic.
5. Engaging Your Audience with Social Media
Social media not only plays an important role in building relationships with potential customers, but is also a key ingredient in driving website visits and sharing the content you have worked so hard to produce.
With an increasing number of social media options in the market, you need to make sure you have a presence on the right platforms to reach your target market. It’s about more than just “status updates” and “uploading photos”. Treat social media as you would any other marketing activity and make sure you have a strategy in place that aligns with your overall marketing plan.
6. Advertising Campaigns to Drive Traffic
Your website and social media pages are set up and you’ve started to create some great content, so what’s next? Generate more leads and drive more traffic to your website with a paid digital advertising campaign.
Whether you’re wanting to get customers to sign up to your newsletter, take advantage of an offer, book a ticket, read an e-book, register for a webinar, download a catalogue, or purchase a product, paid online advertising can be a cost-effective way to reach your target customers and drive an immediate call-to-action.
7. Landing Pages That Convert
The concept of a landing page is really quite simple - a standalone web page that people “land on” after being directed from a digital ad, social media, or an email campaign. By creating a specific landing page, you can directly address the customer’s needs, giving the customer what they want (and expect) without any other distractions. Find out more about why you should be investing in landing pages here.
8. Emails that Cut-Through
When it comes to cost-effective marketing strategies, e-newsletters, if done well, can deliver a strong return on investment. But there’s no point sending out amazing e-newsletters if there’s no one reading them. Before you can send out your first email, you need people to talk to. Use incentives that add value for your customers to build your database.
You then need to work on a content strategy for your e-newsletters that is going to cut-through the barrage of emails to hit inboxes daily. One of the biggest mistakes people make is forgetting about their overall marketing plan. Stay focused on your goals, keep content specific, and provide subscribers with useful information to maximise open rates and click throughs.
9. Measure, Improve, Repeat
One of the biggest digital marketing mistakes often made is launching a campaign and then thinking that’s it, my work here is done. Launching a campaign is far from the end, you can’t just set and forget.
To get the best results, it is essential to continually measure, evaluating your wins (and failures!) and then applying your learnings to make incremental improvements next time round. It is a constant cycle of testing, measuring, and improving.
So, there you have it, out top 9 tips to building a strong online presence for your business.
Want help to maximise the results from your online marketing strategy? Contact the experienced team at dms CREATiVE to discuss how we can help.