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New Year's Resolution: Regain control of how you connect with your customers.
The content marketing game continues to change and develop at such a rapid pace – it’s almost impossible to keep up (even for the professionals!).
Take Facebook and Instagram for instance, their algorithms are continually evolving. You will have no doubt heard about all the latest changes to the Facebook news feed sending everyone into a spin.
Mark Zuckerberg’s latest changes are set to hurt business pages in a big way. Although you may have a healthy number of Facebook followers, fans and customers will now see much less content from businesses, brands and the media in their news feed.
As for Google, it seems like there’s a change to the Google search algorithm every second day, resulting in your previously high-ranking website no longer getting the traffic it used to.
It’s risky business relying heavily on platforms you have no control over like Facebook and Google. Everything can change at the drop of a hat, having a massive impact on your business.
Now we’re not saying you shouldn’t use social media or worry about search engine optimization. What we are saying is that it is becoming more and more important to focus on increasing your use of marketing platforms that allow you to influence how and when you connect with your customers.
Want to regain control in 2018?
Your email database is something you have far greater control over. Building a strong database and email marketing strategy is definitely not a new concept but it’s effectiveness and sales potential is often overlooked.
It’s not just about winning new customers, but re-connecting with those existing customers you already have a relationship with. Remember the old rule - it’s easier and cheaper to sell to your existing customers than going out and trying to get new ones. Of course, new customers are still important, but existing ones should not be forgotten.
There have been big developments in the email marketing world over the past few years resulting in many of the advanced email and database marketing tactics previously adopted exclusively by large companies, becoming readily available for small businesses.
Affordable, user-friendly platforms such as MailChimp and Vision 6 have made it much easier to access highly effective tools such as automated campaigns, personalised emails, abandoned cart notifications, high-conversion landing pages, promo codes and pop-up forms, significantly increasing return on investment and the ability for small and medium sized businesses to compete against the big guys.
And the best part is, we can expect to see even more advancements for email marketing in 2018, leading to even higher sales potential.
get the most out of your email marketing efforts.
The experienced team at dms CREATiVE can help you every step along your email marketing journey.
From developing a comprehensive email marketing strategy and creating engaging content that speaks to your target audience, to designing high-converting email templates and landing pages, as well as implementing automation and advanced functionality - we can give you as little or as much help as you need.
Contact us for an obligation free meeting to discuss how your business can regain control in 2018.