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When you have a lot to say and only a small amount of space!
The Ergon, Energy Flower Food and Wine Festival, incorporating the Heritage Bank Live Concert Series, is held at the start of 10 days of The Toowoomba Carnival of Flowers. This is the main ticketed event for Carnival. Research indicated that people perceived the entry price to be expensive and this was a barrier to ticket sales. Part of our brief this year was to address this perception and demonstrate value. We did this through creating a table packed with details of what was included as part of the ticket price. We created a version of this for larger spaces, such as double page spreads, as well as much smaller ¼ page ads. Festival organisers were thrilled with the results. There were record breaking, pre-event ticket sales as well as record sales for 3 day passes.