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START SPREADING THE NEWS WITH A MEDIA RELEASE
A media release is an effective media relations technique to share news in a consistent, timely & fast way to the media and show your customers (and competitors) you mean business. Perhaps you have a new product you are about to launch into the market, you’ve just won a big contract and want to share the exciting news or perhaps your business has done something unique and it is worthy of sharing with everyone. Sometimes you just want to control the message and make sure the media report things we way you would prefer, a media release can assist with this.
You might be wondering what is involved with a media release, getting it out to media and making it a worthwhile exercise for your business, brand or campaign?
We’ve broken it down in to 6 steps. dms CREATiVE can assist with all or any number of the steps to ensure your media relations campaign is a success.
1. DECIDE IF A MEDIA RELEASE IS RIGHT FOR YOU.
Before really getting started, we need to be sure a media release is the right method of communication for you and your business at this time. What is it that you want to say? What is your main objective of communicating this message? One you’ve decided a media release is right for you, then you can move on to the next steps…
2. WRITE THE MEDIA RELEASE.
In order to write a media release, we need to develop the story we want to share and be sure that you’re comfortable with the strong and newsworthy angle that is used. The team at dms CREATiVE research, draft the release and interview whomever necessary, before sending to you for your feedback and approval.
3. CREATE A MEDIA DISTRIBUTION LIST AND SEND.
Depending on your budget and the target audience of your release, we can distribute to a varying number of journalists, from varying publications and regions.
4. FOLLOW UP JOURNALISTS.
Following up with the journalist is important to find out the following:
1. Did they receive the release?
2. Is the journalist planning on using the release for a story at all? There is no guarantee that a media release will be used, but following up with journalists ensures that you’ve done all you can to assist the journalist in making their decision.
5. ATTEND MEDIA CALLS AND ARRANGE INTERVIEWS.
The team at dms CREATiVE specialise in attending media calls to assist with coordinating interviews (especially if there is more than one journalist present), photos and keeping the media call progressing, as well as guiding you on comments to make.
6. MONITOR AND COMPILE MEDIA COVERAGE.
There are different ways to monitor the coverage that is generated from the distributed media release. The team at dms CREATiVE can monitor print, radio, television and online platforms to generate a basic overview of coverage received. Third party organisations can assist with more detailed reports that generate Advertising Space Rate (ASR) for a more comprehensive evaluation.
If you think media releases could assist in getting your message out, contact us today for an obligation-free meeting.